Understanding Your Audience

I drove past this sign on my way home from work today and I laughed out loud. No, I don’t want my clothes coming back smelling like diesel exhaust! Why would anyone even ask that? On closer inspection one could determine that those are in fact signs from two different companies, a dry cleaner and…

Surgeworks.com Redesign

By now you’ve noticed our great new design and while we’re certainly loving the positive feedback we’re getting, the redesign has been about more than a drastic change of colors. For the last several years our design team has grown and flourished alongside our developers and we are happy to show off their work now…

Surgeworks launches “Bible App” for Mac OS X on Mac App Store (press release)

SALT LAKE CITY, Utah, (May 31, 2011)—The Divine Office Catholic Ministry in partnership with Surgeworks, a Salt Lake City-based application developer and graphical interaction design firm, has announced a new app for the Apple Mac App Store based on 20 versions of the Bible in six different languages. The Bible App features scriptures in English,…

Market Research: iOS Digital Magazines and Content Delivery with Subscription Business Model Through App Store In-App Purchases.

In App Purchases icon

Why should we look into in-app purchases? Most of the top grossing apps in the iTunes App Store are now driving revenue with in-app purchases. Of the top 20 grossing game apps, 12 (60 percent) drive revenue with in-app purchases – nine (45 percent) of them are free apps with the only revenue source being…

Divine Office Wins About.com Readers’ Choice Awards for Best Catholic Website, iPhone App, iPad App, Podcast (press release)

SALT LAKE CITY, Utah, (March 15, 2011)—The readers of The New York Times Company’s About.com Website have selected a suite of offerings from the Divine Office Catholic Ministry as “The Best Catholic Website,” “The Best Catholic iPhone App,” “The Best Catholic iPad App” and “The Best Catholic Podcast” for 2011. With more than 800 topic…

Apple’s future secret plans revealed? iPhone 5, iPhone Nano, iPad 2 and 3, new Apple TV, new MacBook Air

As rumors multiply in anticipation of Apple’s March 2nd event we see the full 2011 pipeline of Apple products being listed and lots of details leaking about each of these products. This doesn’t really sound like Apple does it? Still, The Wall Street Journal, Bloomberg, the Daily Mail, eastern manufacturers, and more of those anonymous…