AdMob is the world’s largest mobile advertising marketplace, offering solutions for discovery, branding and monetization on the mobile web. Mobile devices are a critical media platform and we are building the tools to let every business on earth leverage mobile.
Google’s purchase of AdMob Inc. will make it the Internet’s largest mobile advertising company. The AdMob acquisition will help Google enter a market on the iPhone where it has only tested the waters so far. Google began a revenue-sharing pilot program to place targeted advertising in applications in June. But Schmidt said that mobile revenue is growing faster than regular revenue, and Google wants to expand its role even further in the mobile phone space.
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