Apple’s iPhone held onto a 13.7% share of global smartphone unit sales in Q2 2009, outpacing Microsoft’s Windows Mobile, which now claims just 9% of the market, according to Canalys.
Canalys specialises in delivering high quality market data, analysis and advice to the world’s leading technology vendors. The results of their research can be summarized as follows:
1. Nokia maintains global lead, although its performance varies by region
2. Touchscreens become the preferred interface, representing 40% of all shipments
3. Apple’s success continues, as the iPhone takes 23% of the North American market
4. RIM continues to gain share, succeeding with its push into the consumer market
5. Operating system choices are proliferating, primarily at Microsoft’s expense
“Apple has revolutionized the smart phone sector, leapfrogging more experienced rivals,” Canalys senior analyst Pete Cunningham said in the company’s report. Sales in the second quarter did not include much of the surge in new sales spurred by the release of the iPhone 3GS.


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